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Mrs Crimble’s Total Makeover

Mrs Crimble’s, one of Britain’s best-loved bakery brands, has had a total makeover and has launched a brand new product.  With the new strapline ‘let’s bake love’ Mrs Crimble’s has shrugged off her cardie and is ready to party.  The new packaging is brighter, bolder and more contemporary.  It captures the pleasure that comes with biting into a Mrs Crimble’s Choc Macaroon or discovering a large chocolate chip buried deep inside a remarkably chocolatey Double Choc Brownie.

‘Our new logo is heart incorporating an oven glove,’ explains head honcho, Jeremy Woods. ‘It symbolises the love that people have for Mrs Crimble’s products.’

As well as a wide range of ready-to-eat treats, Mrs Crimble’s also creates a range of mixes that make home baking foolproof, quick and easy – without taking away any of the satisfaction that comes from opening the oven door to find a perfect cake, loaf or apple tart.

‘Feedback from Mrs Crimble’s customers helped to guide us on the new packaging,’ says Woods.  ‘Because we genuinely love talking to our customers – whether on the phone, via facebook or face to face at all the county shows we go to – we have always known that there is a huge amount of love for our products, as well as the brand as a whole.  That’s what inspired our new strapline; ‘let’s bake love’.  For many people it is irrelevant that Mrs Crimble’s macaroons, brownies and other treats happen to be deliciously gluten or wheat free. What really matters is how yummy they are. Mrs Crimble’s has shrugged off her cardigan and is ready to party!’

Mrs Crimble’s, which is already Britain’s best-loved bakery brand in the Free From market, has started the journey to being one of Britain’s best-loved bakery brands full stop.